---
title: The Square at Woodville West
date: 2022-04-06T11:15:00+09:30
author: Simple
canonical_url: "https://www.simple.com.au/work/the-square-at-woodville-west"
section: Case Studies
---
- The Square at Woodville West
 
- Advertising
- Branding
- Graphic Design
- Digital
- Digital Marketing
- Packaging
 
 

 

 

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Located approximately 12 kilometres west of Adelaide, The Square is a 13-hectare redevelopment site in the heart of Woodville West, a suburb undergoing significant revitalisation. We’ve been engaged by Renewal SA to manage the project’s marketing requirements to drive awareness and sales.

 

 

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Identifying a disconnect between the The Square at Woodville West’s brand identity and its intended market positioning, we undertook a refresh project to simplify, modernise and better engage the project’s target market. Through this process, we developed the brand tagline: “Everything’s within reach. The beach, the city — even the price.”

Since our engagement, there’s been a dramatic increase in project awareness and market interest with all Stage 2 land now completely sold and significant interest in future releases.