Renewal SA

Located approximately 12 kilometres west of Adelaide, The Square is a 13-hectare redevelopment site in the heart of Woodville West, a suburb undergoing significant revitalisation. We’ve been engaged by Renewal SA to manage the project’s marketing requirements to drive awareness and sales.

Brand Identity

Website

Advertising

Photography

Digital Marketing

Way Finding System

Event

Overview

Identifying a disconnect between the The Square at Woodville West’s brand identity and its intended market positioning, we undertook a refresh project to simplify, modernise and better engage the project’s target market. Through this process, we developed the brand tagline: “Everything’s within reach. The beach, the city — even the price.”

Since our engagement, there’s been a dramatic increase in project awareness and market interest with all Stage 2 land now completely sold and significant interest in future releases.

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