Within its borders are people from all corners of the world, and like the city’s explorer namesake, Charles Sturt, these people give up many things from their homeland in search of a better life, but equally they bring so much to it — their culture, food, language, art, knowledge and more.

In its truest sense, ‘means the world’ is an expression of love and affection. When used for the City of Charles Sturt, it took on additional meaning —that the community is made up of people from all corners of the globe— and became a powerful tagline from which the brand could unfold.