The human mind can process imagery at a much faster rate than it can text, thus the adage that ‘a picture is worth a thousand words’. Photography and video are perhaps the most immediate and impacting of all marketing inputs— they’re often the first thing noticed by a consumer when looking at a website, publication or advertising campaign, and the component they are most likely to later recall.
Any chef will tell you, that when it comes to preparing a beautiful dish, their cooking skills are secondary to the quality of their ingredients. Similarly, a website, publication or advertising campaign are only ever as good as their inputs. While an attractive layout and design style form an excellent foundation, the strength of any given project is elevated exponentially by quality, professional photography or video; and conversely, nothing spoils a beautiful design faster than rotten imagery.
Photography and video are about so much more than giving people something nice to look at. Used strategically, they can deliver specific outcomes in a highly impactful and emotional way, helping to determine how you are perceived by your audience. Your business’s photography and video allow you to provide consumers with a window into your business —a window you can carefully control— with everything from the lighting, location, staging and costuming fine-tuned to communicate exactly the message you want.
Whether you’re shooting in an office or on site, in the city or regionally, in the daytime or at night, in colour or black and white; whether it’s people, products, places, food — Simple has the capability and experience to realise your vision and visually communicate your brand. We understand from experience the power of effective photography and video; the impact it can have on your audience, and approach every project with the same level of care and consideration, no matter how big or small it is.
Even more time-consuming than the shooting and filming itself, all photographic and video projects include an extensive provision for post-production services. After supplying you with a wide range of images to choose from, we’ll take your favourite shots to the next level. It’s at this post-production stage that photography and video really begin to shine, as colours are corrected, levels are adjusted, imperfections are perfected, and where necessary — visual elements are removed, added or augmented to suit.
As an integrated agency we have brought a number of interrelated, but often separated marketing disciplines together under one roof. In our capacity for photography and video, this means that everything from strategising, storyboarding, shooting, filming, post-production and editing are all performed by the same core team, under the same art direction. This collaboration of talent not only saves you time, effort and money, but provides your brand with a level of coherency that is central to effective marketing.