Graphic Design

‘Good design is good business’. These words, spoken by IBM President Thomas Watson Jr to business students in 1973, have quickly evolved over the years from revelation to gospel. His once controversial point, that consumers are motivated not only by what a brand or product does, but how it looks, and in turn, how it makes them feel — now seems obvious in the extreme. Effective graphic design allows your organisation to communicate your audience in a more impactful and emotionally resonant way.

Our in-house, award winning creative team unites graphic designers, web and digital designers, typographers, illustrators, photographers and more. As an integrated agency, we have brought these interrelated but distinct disciplines together under one roof; a collaboration of talent that not only saves you time, effort and money, but provides your brand with a level of coherency that is central to effective marketing.

Our in-house, award winning creative team unites graphic designers, web and digital designers, typographers, illustrators, photographers and more. As an integrated agency, we have brought these interrelated but distinct disciplines together under one roof; a collaboration of talent that not only saves you time, effort and money, but provides your brand with a level of coherency that is central to effective marketing.

Perhaps the most immediate discipline within graphic design, ‘branding’ draws its name from the antiquated practice of marking livestock with unique symbols, burned (or ‘branded’) onto their hides, to differentiate them by owner. An effective logo can have much the same effect on your audience, searing a mental image into their minds that can last forever, and setting you apart from the herd.

We never use website templates of any kind. As the desired outcomes of any client are so different, it’s a simple fact that when it comes to web design, one size does not fit all. That’s why our graphic design team starts every website project with a completely blank canvas, which is then strategically wireframed, designed and developed from the ground up — just for you.

As we are regularly required to buy products without having first tried them, consumers take small leaps of faith whenever they purchase a product for the first time. A packaging system with considered and impactful graphic design helps to simplify this decision-making process, providing visual clues as to what your product is, and why it should be purchased over competing options.

Whether you’re coming to us with a concept of your own, or want to start fresh with a completely blank canvas, we can carry your advertising project all the way from beginning to end. From initial consultation and strategising, concept development, execution, through to media buying and production; we have the integrated, multi-disciplinary team of graphic designers and marketing strategists to deliver your advertising project — all under one roof.

In this digital age, the importance of stationery sets is easily overlooked; but good old fashioned business cards, letterheads, with compliment slips, envelopes and email signatures are still some of the most frequently seen touchpoints of your organisation. As such, they remain a key opportunity to engage your audience and build your brand, and a graphic design project we approach with great care and consideration.

If you’re looking to visually communicate something that can’t be achieved photographically, or just trying to inject a little style or visual interest into your brand, Simple has the illustration skills to elevate your marketing touchpoints. As there is such diversity in style, media and execution within illustration, it can have a transformative effect on any project — clearly differentiating your brand from its competitors.

When your printed materials are created with consideration and graphic design expertise, they not only look better, but more importantly: they communicate better. From brochures, pamphlets, booklets, corporate profiles, posters, billboards and everything in between — Simple has a thorough understanding of how to arrange and present visual information in a way that engages your audience, and quickly and intuitively communicates your desired message.

They say a business without a sign is a sign of no business. Signage provides continuous advertising for your business and is extremely cost effective when compared with outdoor media such as billboards — which can cost thousands per month. We offer an end-to-end signage service, from graphic design, and council and landlord approvals through to production and installation.

The human mind processes imagery at a much faster rate than it does text, thus the adage that ‘a picture is worth a thousand words’. Photography and video are perhaps the most immediate and impacting of all marketing touchpoints — often being the first thing noticed by a consumer when looking at a website, publication or advertising campaign, and the component they are most likely to later recall.