Capabilities

An Integrated Approach

With a team of two-dozen and in-house capabilities spanning a full range of marketing disciplines, we can be engaged to deliver an individual project — such as a brand refresh, the design of a website or delivery of an advertising campaign — or an integrated project spanning multiple marketing disciplines in parallel. Regardless of the basis on which we’re engaged, we focus on building long term relationships, not on short term projects.

Strategy

Whether it’s war, sport, or business (which is a little of both) effective strategy is the key to victory. Every project we deliver starts with strategy. We can assist in defining your brand strategy, digital strategy, advertising strategy, or your organisation’s overarching marketing strategy that considers each of these holistically. Our process, which involves facilitated workshops, stakeholder engagement and market research, can be scaled up or down to meet the needs of any project.

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Branding

The concept of branding draws its name from the timeworn practice of marking cattle with unique symbols, burned (or “branded”) on to their hides to distinguish them by owner. An effective brand today can have much the same effect on your target market, searing a mental image into their minds that can last a lifetime, and set you apart from the herd. Our experience extends from new brand developments to the strategic refresh and repositioning of long established brands.

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Graphic Design

Good design is good business. Our graphic design capabilities are far-reaching. Our team comprises designers, art directors, illustrators, animators and digital specialists spanning user experience (UX) and user interface design. Our work has been recognised at design industry awards every year since our inception in 2005, highlighting the high standard of work consistently delivered to clients. This work has spanned a broad range of design disciplines, including branding, stationery, publications, packaging, advertising and web design.

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Packaging Design

They say not to judge a book by its cover, but every day millions of consumers judge products by their packaging. Food packaging plays an even more important role than a book’s cover, as with a book a consumer can choose to skim a few pages. With food packaging, consumers judge the quality of contents solely on what they can see. Effective packaging provides visual clues as to what your product is and why it should be purchased over competing options.

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Web Design and Digital

Whether it’s a website with one page or one thousand, an online shop or a mobile app, chances are we’ve done it before. Our digital capabilities span all facets of the discipline: from digital strategy, to web development to ongoing digital marketing. While digital now forms an important part of almost all marketing projects, we’re not new to the game. Digital has formed an inherent part of our processes and methodologies since our inception over a decade ago. 

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Digital Marketing

Digital marketing takes the principles of traditional advertising and harnesses the power of the internet to target audiences in a cost effective and measurable way. Digital marketing is a broad term, but generally involves putting yourself at the top of Google, in your potential customers’ Facebook feeds, or placing web banners in front of them during their daily browsing — whether that’s while reading their local news or while watching cat videos on YouTube.

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Advertising

We’re equally at home with digital and traditional advertising and can deliver integrated campaigns that balance the two. Whether you’re looking to run a TV ad during the Bachelor finale, or promote your business locally, we create engaging, memorable campaigns that deliver short term results and long term brand value. We can assist first to define an advertising strategy and then have the in-house capabilities to bring your campaign to life: no matter how big or small.

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Photography & Video

The human mind can process imagery at a much faster rate than it can text, thus the adage that “a picture is worth a thousand words”. Indeed, photography and video form an important marketing input. They’re often the first thing noticed by a consumer when looking at a website, advertising campaign or product packaging. With end-to-end photography and video capabilities, our team have found themselves in caves to cranes in search of the perfect shot.

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Enquire

We'd love to hear about your next project.