While a logo forms a significant foundation of your brand, your “brand identity” encompasses a much broader scope of marketing considerations. It includes your chosen colour palette, taglines, typefaces, design aesthetic, photographic style, tone of voice and other assorted elements that form your overarching personality.

Delivering a bold rebrand to reinforce Rundle Mall’s position as Adelaide’s leading retail precinct.

Brand identity

At Simple, we understand that a strong logo and wider brand identity form the foundation of how an organisation, product or place is perceived by its audience. With every branding project, we make it our mission to intimately understand you, your product, place or business, how you want your audience to feel, and formulate ways to communicate that visually.

Your organisation's personality

If a logo is your organisation’s face, a brand identity is its personality — its mannerisms, dress sense, handwriting, turns of phrase, the way it walks, and how it takes its coffee—the culmination of consistent, coherent traits that communicate to the world who you are and what you’re all about.


There are many approaches to naming a business. Your name can relate to your service offering explicitly, only abstractly; or perhaps, not at all. Some hugely successful businesses have foreign or entirely invented words as names, while some are as straightforward as a surname — like the famous hardware chain founded by Arthur and Robert Bunning. Whatever the approach, Simple can help you choose a business name that’s right for you.

Brand evolution

Due to changes in your taste, lifestyle and perhaps even size — you likely aren’t wearing the same outfit as twenty years ago. Similarly, as businesses grow and change, they must adapt their brand identities to better reflect themselves and their marketplace. A rebrand, or brand evolution, aims to modernise outdated elements within a brand identity, while retaining its existing recognition value. If you have an existing brand identity that’s in need of a makeover, we’re here to help.


We'd love to hear about your next project.